The CBS Wine Trophy Hunters will fly to Bordeaux on Wednesday, June 12 around 7 in the morning.
Our mission? To take 1st place in the Left Bank Bordeaux Cup 2013.
Our odds? Impossible to tell as always, but we’re confident that our improved training methods will increase our chances from last year.
You will get a brief overview of our training, the contestants and the competition setup in the following
The TL;DR version: Follow our exploits as we live-tweet from Chateau Lafite-Rothschild on June 14 around 18.00 Copenhagen time. Pending 3G coverage way out in the Bordeaux countryside, we will keep you fully informed of how well we do in the final.
THE TRAINING SCHEDULE
We’ve opened the lid to our training techniques in earlier posts because we assumed that everybody trained pretty much the same way as us. Turns out from conversations with other teams that our approach is more unique than at we expected. Even better, we’ve tested and refined innovative techniques in recent months that have made each wine we open more valuable to our climb up the learning curve.
What’s safe to say is that we’ve opened more Bordeaux bottles over the past four months than most people do in a decade. I think from this point on CBS Wine will be a bit more discreet about the details that are essential to our competitive advantage.
THE PEOPLE
Three contestants and one coach will kick ass on behalf of Copenhagen Business School. Peter is the athlete, Asbjørn is the professor, Christian is the hungry newcomer, and I, Thor, am the coxswain shouting at the crew.
We’re all tried and tested by now, some of us having competed in 4 separate competitions up to this point.
Our competitors include Yale Law School and Wharton from the US semi-final, ESSEC and EDHEC from France, Cambridge from the UK, and HKU SPACE and Chongqing University from Asia.
THE COMPETITION
The final is structured like the semi-final in London with the addition of a third discipline after the trivia and blind tasting rounds. Each team is presented with a single wine that they must present orally according to looks, aromas and taste. The oral presentation of about 2 minutes concludes with an educated guess about the wine right down to the chateau and vintage.
This is kind of fun but really scary too. Anybody who’s anything in the Bordeaux wine industry will be staring right at you the whole time while you carefully deduce the provenance of the wine while trying to be charming – but not too flashy either – and also trying to get the names of each aroma in English correct. It’s a lot of balls to juggle, and nobody is better at this than our very own Asbjørn.
SO WHAT NOW?
Like I said, tune in to Twitter on June 14 around 18.00 Copenhagen time to get the results as live as we can bring them to you. We’ll also announce it on Facebook. We’re gonna tear up Lafite in your name, CBS!
CBS Wine 